Lamborghini announced that it would add its first All-Electric Vehicle in 2030 to their full offering. It will not be the only exotic car brand making the change in the next decade and this industry shift has gone over well with most car enthusiasts. Although their strategies include electrifying their line, it also gives way to newer technologies with sustainable fuel options to ensure that iconic vroom is heard. 

“Lamborghini’s electrification plan is a newly plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” CEO Stephan Winkelmann said in a statement. “Our response is a plan with a 360-degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA.”

The debut of such creations, speed traditionalists will ask if there is a market for these cars which combine luxury and efficiency. "By 2040, we expect 57% of all passenger vehicle sales, and over 30% of the global passenger vehicle fleet, will be electric." Electric Vehicle Outlook 2019, BloombergNEF

Not to worry the petrolheads too much, the exotic Italian car brand has pledge to have hybrid technology in all of its models by 2024 and expects to launch a fully-electric vehicle by 2028, but it’s hoping to keep its fire-breathing V8, V10 and V12 engines around for years after that. “After hybridization, we will wait to see whether it will be possible to offer vehicles with an internal combustion engine beyond 2030,” Lamborghini CEO Stephan Winkelmann told Germany’s Welt am Sontag newspaper. “One possibility would be to keep combustion engine vehicles alive via synthetic fuels.”

Although they declined to elaborate on the idea further, it would allow the brand to continue to deliver the aural experience many exotic sports car buyers expect, which can’t be provided by near silent electric motors, making its cars arguably even more exotic in the future.